We suggest from our experience that the jersey brings out the team identity. Whether it is just the colours to make the logo stand out or subtlety in design, bringing out the identity adds to team morale. When its something a team is proud of they will wear that jersey apart from just at the game. How your player rep your team is also a good way to attract new players and talent. Team identity gives rise to team bonding on and off the field. The jersey becomes a part of the team story and if the journey is to something great then it becomes part of the team legacy.