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    • News

      Curbing Fast Fashion

      The demons of fast fashion and how we can curb it

       

      Fast fashion is killing our planet, quite literally! Here's what you need to know about your shopping habits and how we can mitigate the risks before it's too late. 

      The world population grew by 20% from 2000 to 2019 but clothing production has more than doubled since. Brands are offering more choices and creating more collections per year than ever before with easy access to the latest trends. This cut-throat competition comes at a major environmental cost.

      Here are some statistics to give you a new perspective about human consumer behavior and why it's so critical to change the way we buy. 10% of all carbon emissions are caused by the clothing industry which exceeds that of the airline and shipping industry combined. Our buying habits have increased by 65% since 2001 when it comes to clothing. Clothes are kept for half as long as they usually would in 2001. That makes 85% of all these textiles end up in landfills which is equivalent to one full garbage truck of clothes per second. Washing these clothes releases a staggering amount (equal to 50 billion plastic bottles) of microplastics into the ocean every year largely due to synthetic fibers used in clothing such as polyester. Polyester is now approximated to be used in 60% of clothing worldwide and emits 3X more carbon than cotton. However, cotton poses a water shortage challenge, take for example a cotton t-shirt which takes approximately 2,500 liters to make or a pair of jeans which consumes 7,500 liters in its production cycle. Dyeing processes worldwide contribute to 20% of the water pollution as we know it.

      The answer to these problems is simple. As a civilisation we simply cannot justify this level of consumption. There is no need for the possession and sale of these many clothes. We must make a conscious decision to cut down on our buying habits and focus on need-based transactions. However, that may be a difficult move to implement but its an idea worth sharing. 

      What else we can do to improve the state of our environment specific to the clothing sector besides buying less? Buy into extremely sustainable and conscious brands like Patagonia. Donate used clothes to the ones who are in greater need and refrain from trashing them. Recycle clothing as far as possible and find another use for it. Partake voluntarily or monetarily to initiatives that will curb carbon emissions such as reforestation or conservation. Let sustainability not be the "IT" word of the new decade but lets practice. Everyday small changes are more impactful than one would imagine. Here's to a better decade.

      Digvijay Kathiwada
      Co-Founder, Sportsqvest
      Director, Kathiwada Brands
      Trustee, Kathiwada Foundation

      Trending Colours

      Colours of the Season: Back to RGB

      At Sportsqvest we have an insatiable desire to stay true to what's trending and bring you the most in vogue colours, designs and graphics faster than anyone in the sportswear industry worldwide. We take great pride in offering a wide range of choices to our customers with our unique just-in-time production methods.

      As sportswear becomes more fashionable and leans towards a new category defined as athleisure it's important to stay with the trend. So what colours are trending this season?

      A mix of contemporary and heritage, shades that can be paired easily  and feel familiar is what's "in." The eccentric and electric has given way to more soothing and comforting colours of the past that are back in focus with easy pairings bringing you a fresh feel of the all very familiar past. For the graphic designers this simply means your original palette from where all colours originate RGB = Red, Green, Blue but to be more specific, red leaning on scarlet, green leaning on pista, blue in its classic form are the core pillars of this season's trending colours. Navy, Occre and Cinamon Red are fresh off-takes from the stylish and soothing familiar colours of the RGB family.

      designer sportswear

      Sachin Tendulkar TMGA’s – Sportswear & Teamwear

      Sachin Tendulkar, Middlesex launch academy in Mumbai and London

      Sachin Tendulkar Jersey TMGA

       

      Sachin Tendulkar has associated himself with Middlesex Cricket and together have launched the “Tendulkar Middlesex Global Academy” (TMGA) with SPORTSQVEST as their official merchandiser. TMGA, a joint venture between Middlesex Cricket and SRT Sports Management Ltd. will have the camps planned in Mumbai, London and further afield.

      For Sportsqvest it is a great opportunity to be a part of the TMGA journey from the very start. The academy will provide training for children between the ages of 9 and 14 through a curriculum developed by the professional coaches at Middlesex and the master himself will help young and budding cricketers with various aspects of cricket, including insights into athletic development, sport psychology, tactical development, and technical modifications. With talent identification at the core of the academy, TMGA will also provide opportunities for talented underprivileged children with 100% scholarships available.

      TMGA Sports Jerseys

      While TMGA is taking care of all the Cricket training, we at Sportsqvest are making sure the sportswear for the academy uniforms is produced with the highest standard of quality. Typically the academy has had cricket training jerseys, track pants and shorts along with staff and coach uniforms too.



      At Sportqvest we choose the best fabric made from a breathable and quick dry polyester keeping in the mind the age group, as most of the players are under 14. A classic navy blue round neck jersey with overlap slit was kept in mid for the design detail. This 100% Premium Polyester, Lightweight & Multi-stretch was chosen for better mobility so young Indian cricketers keep the focus on learning the best from the best.

       

      TMGA had a special requirement for the JERSEY that Sachin himself would wear and other coaches too should be in white POLO with cricket training shorts in Navy Blue. The best part of this fabric is its Anti-Odour, Quick Dry & Anti-Static quality

       

      Sportqvest has used 3D embroidery technology for the TMGA logo on the CRICKET JERSEY and TRACK PANTS so it gives you a premium and bespoke finish.

      Cricket team jersey

       

      cricket uniform

      Should We Custom Design Our Team Jersey?

      Should We Custom Design Our Team Jersey?

      We suggest from our experience that the jersey brings out the team identity. Whether it is just the colours to make the logo stand out or subtlety in design, bringing out the identity adds to team morale. When its something a team is proud of they will wear that jersey apart from just at the game. How your player rep your team is also a good way to attract new players and talent. Team identity gives rise to team bonding on and off the field. The jersey becomes a part of the team story and if the journey is to something great then it becomes part of the team legacy.

      Do I need screen printing or sublimation printing?

      Do I need screen printing or sublimation printing?

      It all depends on your application, budget and usage. Generally speaking the world over here are some key aspects to consider whilst placing your order. Sublimation printing is usually done on polyester based materials and popular for sportswear and activewear applications. Screen printing rules when it comes to cottons.

      Sports teams worldwide are using sublimation printing for vivid and bold designs as their patterns of choice vary from season to season. Screen print is very popular for large scale events and as a one time use option on cotton tees as it is much cheaper to produce. Screen printed tees are also a very popular in the fashion segment who create their own designs and slogans for sale online or in their retail stores.

      Sportsqvest is the largest provider in the world for unique and fashionable Sporstwear designs, merging the two theories above.

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