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    • NEWS — news

      Curbing Fast Fashion

      The demons of fast fashion and how we can curb it

       

      Fast fashion is killing our planet, quite literally! Here's what you need to know about your shopping habits and how we can mitigate the risks before it's too late. 

      The world population grew by 20% from 2000 to 2019 but clothing production has more than doubled since. Brands are offering more choices and creating more collections per year than ever before with easy access to the latest trends. This cut-throat competition comes at a major environmental cost.

      Here are some statistics to give you a new perspective about human consumer behavior and why it's so critical to change the way we buy. 10% of all carbon emissions are caused by the clothing industry which exceeds that of the airline and shipping industry combined. Our buying habits have increased by 65% since 2001 when it comes to clothing. Clothes are kept for half as long as they usually would in 2001. That makes 85% of all these textiles end up in landfills which is equivalent to one full garbage truck of clothes per second. Washing these clothes releases a staggering amount (equal to 50 billion plastic bottles) of microplastics into the ocean every year largely due to synthetic fibers used in clothing such as polyester. Polyester is now approximated to be used in 60% of clothing worldwide and emits 3X more carbon than cotton. However, cotton poses a water shortage challenge, take for example a cotton t-shirt which takes approximately 2,500 liters to make or a pair of jeans which consumes 7,500 liters in its production cycle. Dyeing processes worldwide contribute to 20% of the water pollution as we know it.

      The answer to these problems is simple. As a civilisation we simply cannot justify this level of consumption. There is no need for the possession and sale of these many clothes. We must make a conscious decision to cut down on our buying habits and focus on need-based transactions. However, that may be a difficult move to implement but its an idea worth sharing. 

      What else we can do to improve the state of our environment specific to the clothing sector besides buying less? Buy into extremely sustainable and conscious brands like Patagonia. Donate used clothes to the ones who are in greater need and refrain from trashing them. Recycle clothing as far as possible and find another use for it. Partake voluntarily or monetarily to initiatives that will curb carbon emissions such as reforestation or conservation. Let sustainability not be the "IT" word of the new decade but lets practice. Everyday small changes are more impactful than one would imagine. Here's to a better decade.

      Digvijay Kathiwada
      Co-Founder, Sportsqvest
      Director, Kathiwada Brands
      Trustee, Kathiwada Foundation

      Sachin Tendulkar TMGA’s – Sportswear & Teamwear

      Sachin Tendulkar, Middlesex launch academy in Mumbai and London

      Sachin Tendulkar Jersey TMGA

       

      Sachin Tendulkar has associated himself with Middlesex Cricket and together have launched the “Tendulkar Middlesex Global Academy” (TMGA) with SPORTSQVEST as their official merchandiser. TMGA, a joint venture between Middlesex Cricket and SRT Sports Management Ltd. will have the camps planned in Mumbai, London and further afield.

      For Sportsqvest it is a great opportunity to be a part of the TMGA journey from the very start. The academy will provide training for children between the ages of 9 and 14 through a curriculum developed by the professional coaches at Middlesex and the master himself will help young and budding cricketers with various aspects of cricket, including insights into athletic development, sport psychology, tactical development, and technical modifications. With talent identification at the core of the academy, TMGA will also provide opportunities for talented underprivileged children with 100% scholarships available.

      TMGA Sports Jerseys

      While TMGA is taking care of all the Cricket training, we at Sportsqvest are making sure the sportswear for the academy uniforms is produced with the highest standard of quality. Typically the academy has had cricket training jerseys, track pants and shorts along with staff and coach uniforms too.



      At Sportqvest we choose the best fabric made from a breathable and quick dry polyester keeping in the mind the age group, as most of the players are under 14. A classic navy blue round neck jersey with overlap slit was kept in mid for the design detail. This 100% Premium Polyester, Lightweight & Multi-stretch was chosen for better mobility so young Indian cricketers keep the focus on learning the best from the best.

       

      TMGA had a special requirement for the JERSEY that Sachin himself would wear and other coaches too should be in white POLO with cricket training shorts in Navy Blue. The best part of this fabric is its Anti-Odour, Quick Dry & Anti-Static quality

       

      Sportqvest has used 3D embroidery technology for the TMGA logo on the CRICKET JERSEY and TRACK PANTS so it gives you a premium and bespoke finish.

      Cricket team jersey

       

      cricket uniform

      Why Do Garments Fade?

      Why Do Garments Fade? - Sportsqvest

      Sunlight causes colours to fade as it contains Ultraviolet Radiation (UV). Due to longer days in summer, clothes would tend to fade more. Clothes will tend to fade when you are drying them outdoors apart from just wearing them. Even though there is not much you can do to reduce fading there are a few handy tricks to keep in mind.

      You can turn your clothes inside out when you put them out to dry. If you have a fixed clothesline then you would know the direction of the sunlight. Put the darker clothes further away from direct sunlight. We recommend you do not keep the darker clothes out longer than it takes to dry them. In summer, clothes would generally dry in about 30 minutes.

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